Digital Audio advertising - Tangoo
26.01.2023 Marketing Pills

Digital Audio advertising

Give a twist to your digital strategy

by Marketing department

With the fight for consumer attention ever growing, one emerging channel that can help your business reach audiences in an intimate, yet highly persuasive way is digital audio. Its “always-on” ability, as well as an ever widening range of features, puts digital audio on a par with other programmatic channels. 

According to IAB Europe, the audio market is expected to be worth 1.5 billion euros in 2023, with ad spend in Europe totaling 207.2 million euros by the end of the year. If this level of investment and growth continues, we can expect to see the further development of new formats, solutions, and ways to interact with consumers. 

Read more in this article.


During the pandemic, digital audio audiences grew dramatically. The global podcasting market was valued at $13.70 billion in 2021 and while digital music streaming reached 776.2 million users globally. This trend is expected to continue, with revenues for audiobooks alone increasing by 25% in 2021, bringing in a total of $1.6 billion in sales.


Digital audio advertising is a highly intimate channel, with many listeners tuning in through headphones, bringing ads directly to the consumer. Host-read advertisements have an even greater impact, increasing trust and engagement. Additionally, digital audio is accessible anywhere, making it a versatile format that can bring a digital experience to all environments.


With digital audio easily segmented by genres, show types, regions or interests, brands can quickly and easily find their target audience. Programmatic ad insertion is also growing, making it easier to extend digital audio advertising to a wider range of audiences.


3 key benefits of programmatic Audio:

  • the creation of an intimate bond between brand and listener,
  • podcasts can reach people in places where no other media can,
  • unique targeting options by genres, niches, and demographic data.


ShakeMe: The Interactive Audio Ad format that boosts user engagement

Experience a cutting-edge advertising method that streamlines the path to conversion. This exclusive format by our partner AdsWizz, allows listeners to engage with audio ads in an interactive way by shaking or tapping their phone. This can trigger actions such as downloading an app, visiting a website or driving to a physical store. 

Why Tangoo?

At Tangoo, we are at the cutting edge of programmatic buying and new ad formats, such as interactive digital audio. Our technology stack allows us to deliver and plan unique digital audio campaigns, connecting buyers and sellers to premium inventory and providing our clients with an easy and effective way to benefit from digital audio advertising.

We can use some of the biggest streaming services, such as Spotify, SoundCloud and Deezer, and analyze the data available through these channels, especially first-party data such as Connected Home Audiences and Spotify Podcast Audience.


Tangoo Digital Audio Channels and Inventory

Don’t miss out on this exciting opportunity to reach a highly engaged and growing audience through digital audio advertising.

Contact us to discover how we can help you get the best out of your campaigns.


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