Beauty Case Study
In our collaboration with prominent brands in the beauty industry, Tangoo set out to strengthen their digital marketing efforts across global markets. Our partner brands goal was to promote their online presence, re-engage existing customers, and drive new user acquisition through strategic retargeting and prospecting campaigns.
The challenge
The primary challenge across the beauty brands was to maximize engagement and conversions among existing and potential customers within highly competitive markets. Each brand aimed to achieve their own specific objectives, yet the common themes were:
- Re-engage users who abandoned their shopping carts.
- Convert new users through seasonal and promotional campaigns.
- Expand brand awareness and reach among prospective customers interested in beauty products but previously unfamiliar with the brands.
The campaigns were launched across key markets in Italy, UK, France, and Spain, each with unique audience behavior and market dynamics.
HOW WE HELPED THEM
We adopted a diverse strategy for each beauty brand, applying advanced programmatic tools and data-driven segmentation to enhance targeting precision.
In-Depth Data Analysis:
We conducted comprehensive data analysis to understand user behavior, interests, and engagement patterns. This allowed us to segment audiences effectively, tailoring the marketing approach for each target group.
Strategic Campaign Execution:
- Retargeting Campaigns: For customers who abandoned their shopping carts, we launched retargeting campaigns with personalized dynamic banners displaying the exact items viewed. This increased relevance and maximized conversion rates.
- Prospecting Campaigns: For each brand, we implemented prospecting campaigns focused on driving traffic from new users. These campaigns leveraged display ads and strategic bidding across platforms like DV360, ensuring high visibility within the target demographic.
Optimized Ad Creatives:
We designed visually compelling responsive ads, aligning each creative with the brand's unique identity. These ads varied by brand but consistently included high-quality visuals that resonated with beauty enthusiasts and effectively showcased the brands’ promotional offers.
results
The campaigns delivered outstanding results, exceeding KPIs and enhancing brand visibility across all targeted regions.
+3.2%
Conversion Rate in retargeting campaigns
+15%
Average Order Value Increase
+10%
Revenue Uplift for retargeted users
+0.7%
CTR in Prospecting Campaigns
+13%
Revenue Growth for promotions
This case exemplifies how a tailored, data-driven strategy—adapted to each brand’s identity and market context—can turn digital challenges into measurable growth, reinforcing the value of strategic precision in the ever-evolving beauty industry landscape.