In our collaboration with prominent brands in the beauty industry, Tangoo set out to strengthen their digital marketing efforts across global markets. Our partner brands goal was to promote their online presence, re-engage existing customers, and drive new user acquisition through strategic retargeting and prospecting campaigns.
The primary challenge across the beauty brands was to maximize engagement and conversions among existing and potential customers within highly competitive markets. Each brand aimed to achieve their own specific objectives, yet the common themes were:
The campaigns were launched across key markets in Italy, UK, France, and Spain, each with unique audience behavior and market dynamics.
We adopted a diverse strategy for each beauty brand, applying advanced programmatic tools and data-driven segmentation to enhance targeting precision.
In-Depth Data Analysis:
We conducted comprehensive data analysis to understand user behavior, interests, and engagement patterns. This allowed us to segment audiences effectively, tailoring the marketing approach for each target group.
Strategic Campaign Execution:
Optimized Ad Creatives:
We designed visually compelling responsive ads, aligning each creative with the brand's unique identity. These ads varied by brand but consistently included high-quality visuals that resonated with beauty enthusiasts and effectively showcased the brands’ promotional offers.
The campaigns delivered outstanding results, exceeding KPIs and enhancing brand visibility across all targeted regions.
Conversion Rate in retargeting campaigns
Average Order Value Increase
Revenue Uplift for retargeted users
CTR in Prospecting Campaigns
Revenue Growth for promotions
This case exemplifies how a tailored, data-driven strategy—adapted to each brand’s identity and market context—can turn digital challenges into measurable growth, reinforcing the value of strategic precision in the ever-evolving beauty industry landscape.