Tangoo webinars

Pajtim Pasha graduated with a degree in Graphic Design in 2014. Since then, he has built a career focused on creating strong, clear, and emotionally engaging visual work.

His career began with designing for music and animation festivals, where he helped shape the entire look and feel of live events, developing everything from stage visuals to printed materials. This early experience taught him how to connect visual design with mood, energy, and audience experience.

Following this, he moved into the non-profit sector, working with NGOs to raise awareness through visual storytelling. He developed campaigns that distilled complex social messages into accessible and relatable visuals across print, digital, and outdoor formats.

The next chapter of his career involved collaborating closely with small and medium-sized businesses to help define or refresh their brand presence. He ensured that each client’s visual identity aligned with their mission, tone, and audience by creating everything from logos and packaging to social media graphics.

With several years of experience, Pajtim joined Tangoo, becoming part of a team where digital mastering was key. There, he contributed to producing high-quality design assets optimized for multiple digital formats and platforms.

Today, as Senior Graphic Designer at Tangoo, Pajtim leads creative projects for clients across the luxury, fashion, sport, and travel industries. His work focuses on delivering professional, polished designs that align with brand goals, supporting everything from product launches and digital campaigns to long-term content systems.

Robyn drives client success as Programmatic Account Director at Alight Media— the UK’s fastest-growing out-of-home (OOH) media owners. Leveraging her digital and programmatic experience to deliver campaigns across our national portfolio of digital billboards and the MiXR retail media network.

Robyn is responsible for all PDOOH activity at Alight, building strong partnerships with SSPs, DSPs, agency teams and brands to maximise revenue through high-impact, data-driven media plans. In her role, she collaborates across Alight’s award-winning team working closely with our Head of Commercial, Sales Teams and Commercial Innovation team.

Matteo Ferrario ensures that programmatic campaigns do more than just run — they make an impact. As Head of Media at Tangoo, he leads a talented team in planning, executing, and measuring campaigns across display, video, social, audio, digital out-of-home (DOOH), and connected TV (CTV). He brings together data, technology, and strategy to create meaningful impressions for clients.

Matteo views programmatic as a constant balancing act between precision and scale, automation and control. His focus is on keeping every element of a campaign moving in the right direction — navigating platforms, fine-tuning strategies, and ensuring that every ad exposure results from a smart bid, not just chance.