Fashion Case Study
Tangoo partnered with several leading fashion brands in 2022, aiming to enhance their online presence and increase customer engagement. The objective was to attract new customers through programmatic advertising while effectively retargeting those who abandoned their shopping carts. This collaboration targeted audiences across various markets, including Italy, Germany, USA, France, and Spain.
The challenge
Our Fashion clients' primary challenge was boosting customer acquisition and re-engaging potential buyers who left items in their shopping carts. The goal was to utilize advanced strategies that would appeal to a global audience while ensuring a seamless user experience that encourages conversion.
HOW WE HELPED THEM
We implemented an approach that combined Retargeting and Programmatic Display Advertising.
Our strategy was designed to reach potential customers at different stages of their journey, using personalized ad experiences based on their interactions with the brands.
Prospecting Campaigns. Focused on generating awareness and attracting new customers by highlighting the unique fashion offerings of our clients. The campaigns were strategically planned to coincide with major retail events like Black Friday and Christmas, leveraging increased shopping activity during these periods.
Retargeting Campaigns. We deployed highly targeted retargeting ads to re-engage visitors who had previously interacted with the brand's websites but hadn’t completed a purchase. These ads were crafted to remind potential buyers of their interest, offering incentives to complete their shopping experience.
Data-Driven Audience Segmentation. By analyzing user behavior data, we identified key demographics and tailored the ads to match their preferences, ensuring that each ad set was highly relevant and engaging.
Full-Funnel Strategy Implementation. We recommended and executed a full-funnel strategy to ensure comprehensive customer engagement, starting from awareness to conversion, resulting in a cohesive brand presence across all touchpoints.
results
The campaigns delivered exceptional results, exceeding initial KPIs and significantly improving engagement across the board.
Enhanced CR
Consistent AOV
Increase in CTR
+0.2%
Conversion Rate
uplift
Long-term
Effectiveness
Our tailored strategy significantly amplified brand visibility and customer acquisition for our fashion clients.
By leveraging advanced data analysis, strategic ad placements, and a cohesive full-funnel marketing approach, we successfully increased engagement and conversion rates. Our collaboration highlighted the importance of a balanced mix of prospecting and retargeting, particularly during key shopping periods, driving substantial growth for these fashion brands.