InPost Case Study
Tangoo began in October 2023 its collaboration with InPost, a key player in the logistics services industry, through the agency Hub09, fueled by the goal of elevating brand recognition in the competitive landscape of the Italian market.
The challenge
Tangoo started a strategic mission to bolster the InPost visibility and familiarity by the general public in Italy, focusing on specific metrics related to brand recognition, brand recall and brand identity, to be etched into the consciousness of the Italian public.
The primary goal was to establish InPost as a household name and strengthen its presence in the local market, solidifying its position as a market leader.
HOW WE HELPED THEM
Tangoo approached this challenge with a comprehensive strategy, leveraging Digital Out-of-Home (DOOH) channel, aimed to swiftly and effectively elevate InPost's brand presence. To achieve the outlined objectives, the chosen solution was a four-week pDOOH campaign strategically executed in major cities, prominent shopping centers and during relevant trade fairs. Indeed, to achieve the set goal, more than 900 high-impact screens have been activated in 11 Italian cities and in 12 shopping centers.
This initiative aimed to solidify InPost's brand image in the local landscape, reaching a broader audience within the target demographic. The campaign strategically unfolded on weekends in prominent shopping centers and malls, enriching the brand's presence in locations where InPost was already represented by its pickup points for shipments. To further boost visibility, the campaign on this media channel also presided over a trade fair with strategically placed displays in proximity to the event, all during the day of the exhibition.
results
The campaign achievedall objectives and KPIs, significantly enhancing InPost’s position in the Italian market.
OTS
2.335.617
Executions
402,163
+123,34
InPostun branded keyword
+167,5%
InPost locker unbranded keyword
+75%
InPost brand keyword
These metrics clearly show the campaign’s impact on brand recognition and recall.
The successfully implemented pDOOH strategy elevated InPost's visibility and resonance in the Italian logistics landscape.
As a result, InPost experienced a significant boost in brand awareness, laying a solid foundation for continued growth and market leadership. The successfully implemented pDOOH strategy elevated InPost's visibility and resonance in the Italian logistics landscape.