Scorpion Bay Case Study
Tangoo began its collaboration with Scorpion Bay in January 2023. Scorpion Bay is an Italian clothing brand with American origins. It is an iconic brand that embodies the spirit of coastal freedom and adventure, blending Californian and Mexican style in clothing designed for those who live with passion and style.
The challenge
Scorpion Bay aimed to increase sales by strengthening brand awareness, boosting visibility and top-of-mind presence among its target audience, with the goal of significantly influencing purchasing decisions. By enhancing brand recognition, the objective was to build trust, improve recall, and consequently drive more conversions across strategic channels.
HOW WE HELPED THEM
Tangoo implemented a two-phase programmatic advertising strategy to meet Scorpion Bay's objectives.
- The first phase focused on video formats, designed to build strong brand awareness and effectively communicate the brand’s unique style and positioning. This campaign was launched alongside the release of the Spring/Summer 2024 collection, leveraging the brand’s seasonal momentum to maximize visibility and emotional engagement.
- The second phase involved a display campaign aimed at driving qualified traffic to the website by reaching new users. This phase overlapped with the final weeks of the video campaign before fully replacing it, continuing through the early stages of the seasonal sales period.
To ensure brand relevance and safety, the display ads were shown exclusively on a selected whitelist of premium websites, guaranteeing that the message was delivered in high-quality editorial contexts.
The services provided included programmatic advertising campaigns, featuring an effective mix of video and display formats.
results
These results highlight how sustained brand awareness efforts drive not only visibility but also significant commercial growth.
+25%
overall increase in sales during the campaign period
+137%
sales uplift during the peak sales period (compared to the previous year)
+24%
increase in new customer sales overall
0.24%
video CTR
0.49%
display CTR
The collaboration between Tangoo and Scorpion Bay demonstrates the power of a well-orchestrated, full-funnel programmatic strategy.
By combining engaging video content with targeted display activations, we succeeded in strengthening the brand’s positioning while driving tangible business results.
The significant uplift in sales - especially among new customers - confirms how strategic media investments, when guided by creativity and data, can turn awareness into measurable growth.
Scorpion Bay’s journey is proof that when storytelling meets precision targeting, performance naturally follows.