Telco Case Study
In recent partnerships with leading brands in the telecommunications industry, Tangoo aimed to improve their digital marketing efforts across multiple international markets. These brands focused on boosting their online visibility, and attracting new users through strategic retargeting and prospecting campaigns, and reconnecting current customers.
The challenge
One of the main challenges in the telecom industry has been acquiring new clients for various products and services, especially those offered through PSP. To address this, our retargeting strategy specifically targeted customers who had abandoned their shopping carts before completing a purchase. Despite launching new offers, sales were initially low.
HOW WE HELPED THEM
We implemented a well-structured strategy for each telco brand, focusing on a full-funnel approach that combined Retargeting and Prospecting, with Programmatic Display as the key component.
The campaigns were strategically launched across key markets in Italy and the UK.
The campaign launched in April 2024, and over the following five months, all performance metrics improved significantly. This demonstrated that combining prospecting and retargeting has a strong positive impact—especially when a client is launching a new product and aims to inform its existing customer base while simultaneously engaging new users.
In addition, we leveraged dedicated retargeting strategies and used Bid Manager as a core tool.
The partnership began in Q3, and within a short timeframe, we achieved outstanding results. By tracking and targeting users based on the product categories they had browsed (e.g., SIMs, eSIMs, phones), we developed a highly effective strategy that delivered impressive retargeting outcomes.
results
The campaigns achieved exceptional results, surpassing key performance indicators (KPIs) and boosting brand visibility in all targeted regions.
Month-over-Month Sales Growth
New Subscriptions
+500
+25%
Increase in SIM Plan Sales
+0.4%
Increase in Click-through Rate
+0.2%
Increase in Conversion Rate
Driving measurable impact through full-funnel precision.
A well-crafted digital marketing strategy—rooted in data, programmatic display, and a smart mix of prospecting and retargeting—can drive real business impact. This case demonstrates how a full-funnel approach boosts engagement, improves conversion rates, and strengthens brand visibility in highly competitive markets like Italy and the UK.