Expand your reach with efficient targeting on streaming platforms
Talk to us about CTVIt enables advertisers to reach audiences watching video content on platforms like Netflix, Amazon Prime, and YouTube. Programmatic buying and user data analysis allow advertisers to target specific audiences, with real-time personalised ad placement across a variety of streaming services, based on their viewing habits.
Unlike traditional linear TV, which is restricted to scheduled programming, CTV allows for a highly targeted and data-driven advertising experience, and has gained prominence as a key channel for advertisers to reach audiences who prefer streaming.
CTV usage continues to grow, becoming a critical channel for reaching streaming audiences, and a key part of the media mix for clients looking to increase their reach.
CTV advertising leverages data to engage viewers with personalised ads based on their streaming habits, improving media efficiency and driving better results.
With more viewers streaming across different devices, CTV advertising allows your message to seamlessly follow audiences between screens.
We optimise the media mix by measuring the incremental reach of CTV campaigns, aiming to maximise exposure to new audiences beyond linear TV.
We provide access to multiple CTV publishers through a single platform greatly simplifying the process for advertisers.
We optimise campaigns using real-time data, targeting viewers based on viewing behaviour, and delivering content at the right moments to the right audiences.