Display

Maximise reach and retargeting with multi-format customised content

Talk to us about Display

Display advertising covers many formats - from traditional banner ads to rich media and interactive.

These can appear across multiple devices and environments, including desktop, mobile, and in-app placements. Display ads can be used throughout the entire marketing funnel, making them effective for brand awareness, consideration, and even conversion campaigns. Rich media formats, such as full-page ads and interactive experiences, allow for deeper engagement with users, while standard display ads are ideal for reaching large audiences quickly and efficiently.

With programmatic, advertisers can improve display ads by leveraging real-time data to adjust campaigns dynamically, optimising for better performance, and targeting users more effectively. It is also adaptable across various channels, including social media, publisher sites, and marketplaces like Amazon. Programmatic display advertising is particularly effective for maximising reach and retargeting efforts, as ads can be personalised based on user behaviour and demographics.

Results

33%

reduction in CPA

300%

more engagement than industry benchmark

50%

greater ROAS than target

Why choose Display?

Display advertising offers the volume and precision to reach diverse audiences effectively, with cross-device capabilities and a broad inventory.

01

Diverse Reach

Ads are able to reach users asthey move between devices and platforms, maintaining brand presence and nurturing potential customers through retargeting strategies.

02

Personalisation at Scale

Adapt creative elements such as images, calls-to-action (CTAs), and messaging based on user behaviour and location, which improves conversions.

Display With Tangoo

01

Broad Reach

Our proprietary platform provides access to a vast ad inventory across regions and publishers, allowing for greater reach and control over where ads appear.

02

Brand Safety

We use sophisticated curation techniques to prepackage inventory and data, ensuring ads are delivered in brand-safe environments and avoiding low-quality or fraudulent sites.

03

Dynamic Optimisation

We use real-time data to dynamically optimise campaigns, customising creative and serving ads at the right time, in the right place, to the right audience.

More Programmatic Services

We cover a broad range of channels:

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